When value moves beyond the product
Perspective 001 · Future value · Reflective essay
A product can remain excellent even as customers begin to find value elsewhere.
Reflective essay
A company can keep improving what it makes while customers begin to care more about the service, experience or ecosystem around it. The shift may be gradual enough to hide in plain sight, even as the basis of competition changes.
Seeing the shift early can change what is worth building, where partnerships matter and which knowledge deserves protection. The answer will depend on the conditions of each industry.
Where will your customers find value when the rules change?
If something you’ve read speaks to what you’re seeing, we’d like to hear your perspective.
We start by understanding what is at stake.
